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KYRA VAN INEVELD

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Coop

Client

Coop

Studio

SVT branding + design group

Role

Concept design | Branding | graphic design | illustration

Location

Amsterdam

During my time at SVT, I contributed to the development of a new city concept for Coop, introducing several new retail formats for urban locations. My work included concept development, branding and in-store communication to create a clear and recognizable retail experience.

Coop city store concept featuring fresh food counter and in-store retail communication design.

Coop city store concept featuring fresh food counter and in-store retail communication design.

Coop city retail concept with branded storefront and urban supermarket entrance design.

Coop city retail concept with branded storefront and urban supermarket entrance design.

Fresh food concept within Coop city store format highlighting prepared food and convenience products.

Fresh food concept within Coop city store format highlighting prepared food and convenience products.

Interior of Coop city supermarket concept with fresh produce area and retail environment design.

Interior of Coop city supermarket concept with fresh produce area and retail environment design.

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