Gradient self tan

Gradient is a premium self-tanning brand developed within the HairBrnds family, focused on a natural and effortless glow.

The idea behind the brand is simple: colour that builds up gradually and feels close to your own skin. This thinking is reflected in the name Gradient: a soft transition, not a drastic change.

The visual identity is clean and modern, with a warm and approachable feel. Designed to stand out, while staying true to the natural positioning of the product. The texturized labels are completed with 3d gold foil, which gives the brand a very touchable feel.

From naming and logo design to packaging and social media, all elements were developed in close collaboration with HairBrnds, creating a consistent and recognisable brand.