HairBRNDS

HairBrnds was developed as an umbrella brand for a growing portfolio of beauty and haircare brands, designed to bring structure, clarity and international consistency.

Created together with Koos van der Beek, the challenge was to build a brand that could connect multiple identities without overshadowing them. A framework that allows individual brands to grow, while being part of a larger, recognisable whole.

At its core, HairBrnds stands for distinctive, creative brands, brands that do things differently. This thinking shaped both the brand story and the system behind it: a platform that supports innovation, development, distribution and expansion across international markets.