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HAKI
Client
Lala Salama | HAKI
Role
Branding | Identity | Communication design
Year
2025
Location
Amsterdam | Kenya
Website
HAKI is a brand rooted in craftsmanship and empowerment, working with Kenyan women to create handmade products.
The idea originated from Lala Salama, where the founders explored how local creativity could grow into something sustainable. What started with textiles (used to give furniture a second life) evolved into a broader brand built on colour, making and story.
The identity was designed to reflect that origin: open, expressive and grounded. A visual language that makes space for individuality, while staying clear and recognisable.
Today, HAKI has grown into a brand creating handmade jewellery in Kenya, still closely connected to where it began.











