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HAKI

Client

Lala Salama | HAKI

Role

Branding | Identity | Communication design

Year

2025

Location

Amsterdam | Kenya

HAKI is a brand rooted in craftsmanship and empowerment, working with Kenyan women to create handmade products.

The idea originated from Lala Salama, where the founders explored how local creativity could grow into something sustainable. What started with textiles (used to give furniture a second life) evolved into a broader brand built on colour, making and story.

The identity was designed to reflect that origin: open, expressive and grounded. A visual language that makes space for individuality, while staying clear and recognisable.

Today, HAKI has grown into a brand creating handmade jewellery in Kenya, still closely connected to where it began.

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