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KYRA VAN INEVELD

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HEMA

Client

HEMA

Studio

SVT Branding + design group

Role

Concept development | branding | communication design | retail design | graphic design | illustration

Year

2023

Location

Amsterdam

Worked on the development of a new retail concept for HEMA, including a framework for how the brand should be expressed in international markets. Developed in-store communication concepts to make HEMA’s core brand pillars visible and tangible throughout the retail experience.

HEMA store interior with bold red checkout area and branded retail signage as part of the new store concept

HEMA store interior with bold red checkout area and branded retail signage as part of the new store concept

HEMA click & collect service area with clear in-store communication and branded pickup point design.

HEMA click & collect service area with clear in-store communication and branded pickup point design.

HEMA self-checkout zone with branded retail signage and customer flow design within the store layout.

HEMA self-checkout zone with branded retail signage and customer flow design within the store layout.

store signing HEMA

store signing HEMA

Concept sketch for HEMA in-store bakery and food corner illustrating retail experience design.

Concept sketch for HEMA in-store bakery and food corner illustrating retail experience design.

HEMA seasonal retail display featuring colourful product wall and pick & mix concept presentation.

HEMA seasonal retail display featuring colourful product wall and pick & mix concept presentation.

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