KOOS

Koos van der Beek is a family-owned hairdressing wholesaler with more than 85 years of history. A business deeply rooted in the hairdressing community, built on relationships, trust, and generations of knowledge.

The challenge was to bring that heritage forward while giving the brand a fresh, contemporary energy. Something that would feel young and progressive, without losing the warmth and familiarity people associate with the company.

The new visual identity balances both worlds: tradition and innovation. Friendly and approachable, yet confident and modern - reflecting a company that has always moved with the industry, embracing new technologies, products, and ideas.

The identity was translated into a new website and a range of brand elements, including merchandise and materials created for the company’s 85th anniversary.