Novi Scent

NOVI Scent is a haircare brand developed within the HairBrnds family, built around one central idea: scent as the leading experience.

The concept moves beyond functional haircare, turning everyday routines into something more sensory and personal. Layered fragrances play a key role; subtle, long-lasting and designed to stay with you throughout the day.

The range consists of two product types, each available in four distinct scents. Hair Breath, a UV-protecting spray that refreshes and perfumes the hair, and Hair Meditation, a deeply nourishing shampoo that transforms washing into a calming ritual.

From naming and brand identity to packaging, launch and social expressions, every touchpoint was developed in close collaboration with HairBrnds, creating a cohesive and recognisable brand.