Storywalk

What if a city could tell you more than its well-known stories?

Storywalk Amsterdam offers a different kind of tour; the one that goes beyond the obvious. Instead of standard routes and familiar highlights, each walk reveals hidden layers of the city: unexpected details, overlooked places and stories that are rarely told.

The identity was designed to reflect that sense of curiosity and discovery. Open, a little playful, and inviting you to look again, to see Amsterdam from a new perspective.

From logo to visual elements, the system was created to be flexible and recognisable, supporting different tours while keeping a clear and distinctive character.